DNDrake Nguyen

Growth Marketing & Automation Lead

I build growth systems that turn acquisition into measurable revenue.

10+ years across performance marketing, ecommerce, SEO, CRM and automation - connecting acquisition, conversion, customer data and workflows into systems that can be measured, improved and scaled.

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Drake Nguyen
Drake NguyenGrowth x Automation x AI
10+Years in Digital Growth
US$2M+Paid Media Managed
10K+Orders / Month at Peak Scale
6+Years Leading Teams
Selected Market ExperienceVietnam · Singapore · Australia · UAE · US / Cross-border Ecommerce

One Connected Growth System

From traffic to revenue, retention and scale.

My work connects acquisition, conversion, lifecycle, automation and measurement instead of treating each channel as a separate activity.

01

Acquire

Paid Media · SEO/GEO · Content · Lead Generation

02

Convert

Landing Pages · Funnel · CRO · Offer

03

Retain

CRM · Customer Lifecycle · Remarketing

04

Automate

Workflow Automation · Lead Routing · AI Operations

05

Measure

Analytics · Attribution · Dashboard · Performance Reporting

Selected Business Cases

Real business problems.
Clear ownership.
Measurable impact.

Each case is structured around the business problem, what I owned, what I changed, the impact and the proof behind it.

01 / Ecommerce GrowthAustralia · Ecommerce · Shopify CRO

MicroAquaticShop.com.au

Shopify Conversion & AOV Optimization

Business Problem

The Shopify store was converting below 1%, while average order value remained below A$100. Product-page experience and merchandising were not effectively helping customers discover complementary products or increase basket value.

My Responsibility

Responsible for ecommerce conversion optimization, product-page UX and the upsell / cross-sell architecture of the Shopify store.

What I Changed

Redesigned product-page UI/UX, improved information hierarchy and simplified the purchase journey. Introduced structured upsell and cross-sell opportunities to increase revenue from existing traffic.

Proof

Before → After · Shopify Analytics

Click an image to open the full-size proof.

BEFORECR 0.58% · AOV < A$100
MicroAquaticShop before optimization
AFTERCR 1.25% · AOV A$128.87
MicroAquaticShop after optimization
Comparison focuses on Conversion Rate and AOV only; Total Sales is not compared because the screenshots cover different time periods.
02 / Performance GrowthCross-border Ecommerce · Performance

POD Sellers

Paid Acquisition, Tracking & Ecommerce Scale

Business Problem

The ecommerce operation needed to scale paid acquisition while maintaining reliable tracking across advertising, storefront conversion and customer lifecycle.

My Responsibility

Responsible for growth strategy, paid acquisition, tracking infrastructure and ecommerce performance optimization.

What I Changed

Connected Meta Ads and Google Ads with conversion tracking, custom pixel infrastructure, storefront performance and CRM workflows so performance could be evaluated across the full journey.

Proof

Ads · Orders · Payment Activity
POD order dashboard
Order Dashboard
POD payment activity
Payment Activity
POD ads performance
Ads Performance
03 / Funnel & AutomationEducation · Funnel · Marketing Automation

Runbylinh

Acquisition Funnel & Marketing Automation

Business Problem

The acquisition model had high CPA, weak conversion and operating costs that reached nearly 5x online-course revenue, without a scalable digital funnel.

My Responsibility

Growth & Marketing Consultant responsible for restructuring acquisition, redesigning the funnel and building marketing automation.

What I Changed

Rebuilt the journey around Paid Ads → Zalo Community → Workshop → Automated Reminder → Follow-up → Course Conversion, while restructuring campaigns and lead nurturing.

Proof

Workflow · CRM · Retention · Automation

The added workflow proof shows automated email, calendar and Zalo ZNS reminders around the workshop funnel.

Runbylinh automated workshop workflow
Automation Workflow
Runbylinh CRM data
CRM Data
Runbylinh retention report
Retention Report
Runbylinh workflow system
Workflow System
04 / CRM & RetentionBeauty & Services · CRM · Retention

Lady's House

Acquisition, CRM, Retention & Branch Booking

Business Problem

The business lacked a structured in-house marketing operation and historical customer data was trapped inside Facebook conversations without a systematic retention process.

My Responsibility

Marketing Manager responsible for acquisition, CRM, retention, booking funnels and performance reporting.

What I Changed

Built branch-level booking funnels, structured customer data into CRM follow-up and connected Paid Media, SEO, CRM and reporting into one measurable customer journey.

CRM · Local SEO · Performance Reporting
Lady's House CRM data
CRM Data
Lady's House SEO
SEO Performance
Lady's House report
Performance Report
05 / Owned Channel GrowthEcommerce · Marketplace → Owned Channels

Sbooks.vn

Marketplace-to-Owned Customer Migration

Business Problem

The business depended heavily on ecommerce marketplaces, limiting ownership of customer relationships and direct remarketing.

My Responsibility

Designed the customer migration funnel and owned-channel strategy.

What I Changed

Used vouchers and gift incentives to move customers through Marketplace → Website → Zalo OA, creating a direct communication and repeat-purchase channel.

Sbooks sales report
Sales Report
Sbooks orders
Order Dashboard
Sbooks statistics
Commerce Statistics
06 / Sales OperationsCRM · Lead Routing · Sales Automation

Gicos

Slow Lead Response → CRM Routing → Faster Follow-up

Business Problem

Lead response was too slow, creating a gap between acquisition and sales follow-up.

My Responsibility

Connected lead capture, CRM routing, email automation and chatbot touchpoints into a faster sales operating flow.

What I Changed

Built a routing and follow-up workflow that reduced manual handoff delay and made lead response more consistent.

Gicos response data
Lead Response
Gicos CRM
CRM Operations
Gicos
Gicos

Where I Create the Most Value

Growth problems I can own end-to-end.

01

Growth Marketing

Acquisition → Conversion → Revenue

02

Performance Marketing

Paid Growth → Tracking → Optimization

03

Marketing Automation

CRM → Lifecycle → Workflows

04

Growth Operations

Data → Process → Measurement → Scale

Contact

Let's Talk

If you have a growth, performance, ecommerce or automation problem that needs clear ownership, send me the context and the outcome you want to create.

Email
Drakenguyen.me@gmail.com↗Resume
Drake Nguyen↗WhatsApp
+84 968 333 342↗