Growth & performance
Paid media, funnel design, conversion optimization and measurement infrastructure.
I turn growth
problems into
systems.
10+ years across digital marketing, ecommerce, AI and system architecture - building lean operations that scale with clarity.
10+Years in digital growth
$2M+Paid media managed
10K+Orders per month
01 / ABOUT & APPROACH
“Don't work harder.
Build a better system.”
I don't begin with a tool. I begin with the constraint: where time is lost, where data breaks, where customers drop and where teams get stuck.
Then I connect strategy, people, data and automation into one system that can be measured, improved and scaled.
- 01Business outcome before channel tactics
- 02Simple workflows before complex stacks
- 03Clear ownership before more headcount
02 / WHAT I BUILD
Three disciplines.
One growth system.
Strategy only matters when it reaches execution. I work across acquisition, automation and operations so the whole loop improves together.
AI & workflow systems
Connect tools, data and repetitive tasks into reliable automated workflows.
Team & data operations
Clear ownership, reporting loops and lean processes that teams can actually use.
03 / AI OPERATING LAYER
AI is not the strategy.
It is the accelerator.
Tools change fast. The operating logic does not: research the problem, create the right assets, automate the repetitive work and measure the outcome.
01ResearchUnderstand
02CreateProduce
03AutomateScale
04MeasureImprove
OpenAI
ReasoningStrategy synthesis, writing systems and rapid workflow prototypes.
Claude
AnalysisLong-context analysis, structured thinking and documentation.
Gemini
MultimodalResearch, multimodal understanding and Google-connected workflows.
Kling AI
VideoImage-to-video production, motion concepts and visual storytelling.
Midjourney
VisualArt direction, campaign concepts and high-speed visual exploration.
HeyGen
AvatarAI presenters, localization and scalable talking-head content.
ElevenLabs
VoiceVoice design, multilingual narration and audio production.
D-ID
Video AITalking avatars, presenter videos and fast content adaptation.
04 / PROJECT HIGHLIGHTS
Selected work.
Real results.
Six growth systems across ecommerce, content, CRM and automation - organized like the original Canva portfolio, with the result first and the proof directly below.
05 / CONTACT · START WITH CONTEXT
Let's build
something better.
Available for sharp problems